1. Choose the right channel
Start with your customer, not the biggest channel. A smaller channel that matches your product often brings better results than a large general one. Check the category, the language and the price per post before booking.
2. Write ad text that gets clicks
- Lead with the offer or benefit in the first line.
- Write in the same language as the channel audience.
- Include one clear action, such as a Telegram link, phone number or website.
- Keep it short. Most readers skim.
- Add a price or deadline if you have one.
3. Test before you spend big
Book one or two channels first. Compare how many people contact you from each. Put the rest of your budget into the channel that performs best, and repeat.
4. Track your results
Use a different link or a short code for each channel so you can tell where customers come from. Ask new customers where they saw your ad and note the answers.
5. Follow the rules
Do not advertise illegal products or make false claims. Posts that break Telegram rules or Ethiopian law can be removed, and advertisers can lose their order.
Frequently asked questions
What is the best time to post an ad?
It depends on the channel audience. Ask the channel owner when their followers are most active and book that slot.
Should I advertise in one channel or many?
Start with one or two to test your message, then spread your budget across the channels that perform best.